Berkley

Since the early 1990s through to today, there has been a significant improvement in all Berkley products. Their commitment to research and development has led to new innovations such as the Berkley Trilene, the Lightning Rod, PowerBait and Gulp!

From the beginning, Berkley has committed significant resources to research and development – a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and also the new Gulp.